Ad Targeting 2018
When it comes to ad targeting, marketers must weigh a variety of factors when choosing the appropriate campaign strategy. As marketers shift away from channel-specific campaigns toward more audience-specific campaigns, crafting and executing an audience targeting strategy becomes a more complex task. This still requires marketers to choose the right channels and audience attributes to power their ad targeting efforts. But with data-driven capabilities always changing, marketers are now finding there are no clear-cut guidelines for how to best select the right channels, devices or audience attributes.