dove into location data to see how major brands like Walmart, Sam’s Club, and The Kroger Co. are driving innovation in the retail media space.

Read the white paper to find out how:

  • Those three retailers cater to shoppers in-store and on the couch
  • Shoppers’ demographic and psychographic characteristics can help retailers attract the right brand partners
  • In-store advertising can harness new technologies and blend tried-and-true methods to introduce customers to new products

Find out why these superstores and grocers are leading the way.

14 pages

Download the White Paper