This year, holiday shopping will look quite different amid inflation concerns and supply chain disruptions.
Over 60% of holiday shoppers will adjust their spending in response to price increases, according to Inmar Intelligence research. An even higher percentage expect savings and promotions to guide their purchasing decisions.
Download this guide to learn how to:
- Build loyal relationships with cost-conscious consumers
- Implement multichannel strategies to reach shoppers throughout their journey
- Use actionable shopper data to better personalize the holiday shopping experience