Date: June 2, 2023
Time: 11:30am - 3pm ET / 8:30am - 12pm PT

The duopoly is disrupted. Connected TV (CTV) and streaming are going all-in on digital advertising. Retail media networks, led by Amazon, offer full-funnel ad platforms powered by valuable first-party data. Apple is assembling a new advertising powerhouse and TikTok has captured the attention of Gen Z. Gain insights from our analysts and industry marketing leaders as they explore trends and tactics marketers can use to win in the new, distributed digital media landscape.

Agenda
11:30 AM - 12:15 PM ET
Keynote
The Advertising Revolution Will Be … Connected
Featuring Paul Verna, Principal Analyst, Insider Intelligence
12:20 PM - 12:50 PM ET
Panel Discussions
Off-Site and In-Store: Retail Media's Next Major Media Channels
Made Possible by Albertsons Media Collective

CTV Advertising, Under the Hood
12:55 PM - 1:25 PM ET
Panel Discussions
The New Search Advertising: How Privacy, Retail Media, AI, and Gen Z Are Changing the Game

Social Media Targeting Tactics for a Post-ATT World
1:30 PM - 2:00 PM ET
Deep-Dive Session
Timing is Everything: Why CTV Has Brands Rethinking The Customer Journey
Presented by MNTN
2:05 PM - 2:35 PM ET
Closing Keynote
Is Seattle—Not Silicon Valley—the Future of Digital Advertising?
Featuring Andrew Lipsman, Principal Analyst, Insider Intelligence
2:40 PM - 3:00 PM ET
Open Q&A
Ask the Analysts: How ChatGPT and Generative AI Will Change Marketing and Commerce
Speakers

Paul Verna

Principal Analyst,
Insider Intelligence

Andrew Lipsman

Principal Analyst,
Insider Intelligence

Evan Hovorka

Vice President, Product and Innovation,
Albertsons Media Collective

Ali Haeri

Senior Vice President, Marketing,
MNTN

Jimmy Bennett

Vice President, Global Head of Brand Engagements and Partnerships,
Wendy’s

Timothy Jensen

Senior Search Engine Marketing Specialist,
M&T Bank

Eric John

Vice President, Media Center,
Interactive Advertising Bureau

Jennifer Kohl

Executive Director, US Head of Media,
VMLY&R

Jacqueline Lin

Vice President, Growth,
Spot & Tango

Jack Myers

Media Ecologist and Founder,
MediaVillage Education Foundation

Lily Ray

Senior Director, SEO and Head of Organic Research,
Amsive Digital

Debra Aho Williamson

Principal Analyst,
Insider Intelligence

Ross Benes

Senior Analyst,
Insider Intelligence

Sky Canaves

Senior Analyst,
Insider Intelligence

Jasmine Enberg

Principal Analyst,
Insider Intelligence

Jeremy Goldman

Senior Director, Marketing, Commerce, and Tech Briefings,
Insider Intelligence

Evelyn Mitchell

Senior Analyst,
Insider Intelligence

Max Willens

Senior Analyst,
Insider Intelligence

Yoram Wurmser

Principal Analyst,
Insider Intelligence

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