Super Apps in Banking: Strategies for Success in 2022

Super apps have captured the attention of the world’s banks, as well as fintech and Big Tech competitors. The race to become a one-stop shop for consumers’ financial needs has only just begun, but first-movers are already breaking out from the pack.

Watch the webinar to gain essential insights on super apps and to shape your strategy.

Webinar topics include:

  • The advantages that set the leading competitors for banking super apps apart, including big techs, retailers, neobanks, and more
  • How the West’s banking super apps will develop differently than those of the companies that pioneered the model in China
  • How market turmoil will impact super-apps’ growth trajectories in both the short- and long-term, and what banks of all sizes should do to prepare

Speaker

Tiffani Montez
Principal Analyst, Banking

Tiffani Montez is a principal analyst leading the banking vertical at Insider Intelligence. She oversees the content across banking, which provides actionable insights on advancements in how value is stored, managed, transferred, and spent, for an audience of top banks. She is a frequent media contributor and speaker at banking events, including Money 20/20, Finovate, American Banker, and Mobile Payments Conference. Previously, she was a senior advisor at Aite-Novarica Group, an advisory services firm, and has held executive-level roles at Wells Fargo and Terafina. Her unique blend of experience as a practitioner, analyst, and vendor solution provider gives her the foundation to be able to provide thought leadership to clients through all lenses of the financial services ecosystem.

Moderator

Dan Van Dyke
Vice President, Content, Financial Services

Dan Van Dyke is vice president of content at Insider Intelligence, where he leads the firm’s financial services research teams: banking, payments, insurance, and wealth management. His research uncovers digital opportunities at the center of disruptive new technologies, emerging market trends, and fast-changing consumer behaviors. Senior audiences in digital, marketing, product, and strategy roles use this research analysis to make data-informed digital decisions.

Dan is a regular speaker who has presented before the Federal Reserve, American Bankers Association, Money 20/20, and other industry events. His research has been quoted by media including American Banker, Fox Business News, CNN, and CBS News. Previously, he produced analysis on mobile banking and payments trends at Javelin Strategy and Research.

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