Marketing in the Metaverse: Actionable Insights for Brands and Retailers in 2022

Many experts believe that more immersive experiences and the metaverse are a natural evolution from today’s social media and gaming environments. Nearly 60% of US adults agree and believe it will soon become as popular as traditional social media platforms, according to a January 2022 survey from Protocol and The Harris Poll. The metaverse could generate $3 trillion for the economy by 2031, according to the Analysis Group.

But what exactly is the metaverse—and how can marketers learn the mechanics of how to market in virtual worlds before their competitors do?

Webinar topics cover:

  • Facts and figures about the popularity of the metaverse, including statistics about AR and VR
  • How immersive games are the building blocks of the metaverse
  • What brands like Nike, Wendy’s, Coca-Cola, and Ralph Lauren are doing to engage consumers in the metaverse


Jeremy Goldman
Director, Marketing & Commerce Briefings

Jeremy‌ ‌Goldman‌ ‌is‌ ‌a‌ ‌futurist,‌ ‌speaker,‌ ‌author,‌ the head of ‌the‌ eMarketer Briefing, and ‌host‌ ‌of‌ eMarketer’s Brand Anatomy podcast. A longtime Inc. columnist, he‌ ‌is‌ ‌the‌ ‌author‌ ‌of‌ the social media best-seller ‌‌"Going‌ ‌Social‌" ‌and‌ co-author of ‌‌"Getting‌ ‌to‌ ‌Like‌‌."

Jasmine Enberg
Principal Analyst

Jasmine leads coverage of social commerce and influencer marketing on TikTok, Instagram, Facebook, Snapchat, Twitter and YouTube, though she also covers broader social media usage and marketing trends. With over 10 years of experience in research and analysis, Jasmine offers valuable insights into how brands and advertisers can effectively use social media to engage with consumers. Jasmine is frequently cited in major media outlets, including Bloomberg, CNN, Adweek, and The Washington Post.

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