Plan for What’s Next and Optimize Your 2023 Marketing Budget
Quality data leads to quality decisions, and quality decisions are more critical than ever heading into the economic headwinds of 2023.
Join this webinar to explore how Industry KPIs, Insider Intelligence’s premium benchmarking tool, can help guide your budgeting and planning processes.
This session addresses how you can:
- Guide your budgeting and planning processes amid macroeconomic turmoil
- Leverage third-party validation of industry trends, consumer behavior, and channel performance
- Justify your investments
- Benchmark your performance
Speakers
Monica Peart
SVP of Data Products
Monica Peart is senior vice president of data products at Insider Intelligence, where she oversees the teams that deliver II's benchmarking tools, Industry KPIs and Forecasts. With experience in both consumer product marketing and marketing research, she offers a unique perspective on the digital marketing landscape and how marketers can best use benchmarks to enhance marketing performance.
Haydn Melia
Manager, Sales Development
Haydn has been with Insider Intelligence for 3 years coming from the Business Insider side during the merger to eMarketer. Leading insurance, finance & banking sales at first, he's both sold new and managed current clients for II, and helped to verticalize the new financial services client group in 2022. Today, he leads a global team of sales reps now focused on driving new business across all our verticals.