UK consumers are keen digital shoppers. However, once the purchase has been made, any follow-up issues tend to happen in-store, with digital post-sales support seen as suboptimal.
 
 
Post-Purchase Issues a Physical Affair in the UK
 

UK consumers are keen digital shoppers. However, once the purchase has been made, any follow-up issues tend to happen in-store, with digital post-sales support seen as suboptimal. Read Article

 
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eMarketer StatPack: US Mobile Time & Activities - Download Now

Looking for stats on time spent with mobile, by device, channel and activity? Download eMarketer's US Mobile Time and Activities StatPack for over 40 pages of charts, key stats, trends and forecasts that you can keep at your fingertips all year long.

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How Many People Will Watch the Rio Games via Digital?
 

At eMarketer, we were interested to see how much digital video viewership worldwide has changed in the four years since the 2012 London Olympics—and we wondered how large the audience would be for the Rio games this summer. So we assembled a simple model and made some rough viewership estimates—worldwide, US and UK. Read Article

 
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eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City.

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How reddit Targets Millennials
 
User-generated news website reddit is constantly looking for new ways—and new platforms—to not only reach but engage its millennial-heavy user base. Zubair Jandali, reddit’s vice president of sales, spoke to eMarketer about what the company is doing to attract and interact with this demographic. Read Interview
 
An interview with:
 
Zubair Jandali
VP, Sales
reddit
Time-Starved US Consumers Spending More on Eating Out than on Groceries
 

Despite the persistent advertising image of a mom making wholesome meals from scratch, fewer US consumers are cooking at home as prepared food becomes more readily available and delivery services proliferate.

 
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Marketing in China: A Data Guru's Insight on China's Hot Mobile Market
 
Jerry Zhou, CEO of mobile traffic and user-tracking firm QuestMobile, spoke to eMarketer about mobile app trends in China.
 
An interview with:
 
Jerry Zhou
CEO
QuestMobile