Internet users in Sweden plan to spend nearly twice as much on Christmas gifts that they purchase digitally as their Nordic neighbors in 2016.
 
 
Sweden to Outspend Nordic Neighbors in Holiday Gifts Bought Online
 

Internet users in Sweden plan to spend nearly twice as much on Christmas gifts that they purchase digitally as their Nordic neighbors in 2016. Read Article

 
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Download: Loyalty Marketing Roundup

With the steady increase in loyalty and rewards programs, marketers face challenges to create unique and compelling experiences for their consumers. This Roundup will help you identify the leading reasons for participation in loyalty programs, preferred channels for loyalty-related communication and more.

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Millennials Most Likely to be SVOD, Netflix Subscribers in the UK
 

Millennials are far more apt than UK internet users overall to subscribe to streaming video-on-demand (SVOD) services, according to a September 2016 survey by Decipher—the latest of several studies to come to that conclusion this year. And more likely than not, what they’re streaming is Netflix. Read Article

 
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eMarketer Podcast: Checking the Temperature of the Holiday Shopping Season

In eMarketer's latest episode of "Behind the Numbers," host Marcus Johnson sits down with analyst Yory Wurmser to discuss eMarketer's holiday shopping forecast and what the latest data says about retail performance now that the shopping season is in full swing.

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Recommended Reading: December 19, 2016
 

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Water resistant phones, automated beer and more. Read Article

 
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New in eMarketer PRO this week:
 

Report: US Social Commerce 2017
Report: Cross Device Targeting
Report: Television Update: The Shift in Ad Currency
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Now Available on Demand: How Consumer-Facing Brands Acquire Customers
 

Are you evaluating new and emergent technologies for customer acquisition? This eMarketer webinar shows you how consumer-facing brands approach customer acquisition and how they use data and audience-centric strategies to find and convert prospects with a high potential lifetime value. Watch Now