Spending on all measured media in Spain rose an estimated 3.8% in H1 2016, compared with the same period of 2015. But TV and the internet are thriving at the expense of print media.
 
 
Spain's Ad Market Posts Gradual but Steady Gains
 

Spending on all measured media in Spain rose an estimated 3.8% in H1 2016, compared with the same period of 2015. But TV and the internet are thriving at the expense of print media. Read Article

 
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Attribution Is Becoming More of a Priority for Marketers
 

Marketers have always acknowledged the benefits of accounting for every marketing channel and brand-imposed touchpoint, but in spite of such awareness, adoption of these types of practices has been slow and labored. Read Article

 
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eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City.

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Global Execs on IoT: Optimistic, But Questions Remain
 

More than 70% of business executives worldwide feel that if they take advantage of the internet of things (IoT), it will have a significant impact on business outcomes. However, according to research, over half also agree that there’s still confusion surrounding the concept. Read Article

 
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B2B Ecommerce Integration: The Importance of Aligning the Tech Stack and the Organization
 

As more business-to-business (B2B) companies implement ecommerce experiences for their customers, these sites must complement existing sales channels. To do so, B2Bs need to incorporate their current technologies and organizational strategies to ensure a tight integration.

 
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Vistaprint Creates a Flexible, Self-Service Ecommerce Portal for Small-Business Owners
 
Kara Howard, vice president of global merchandising at business card provider Vistaprint, talks about the company’s intuitive self-service portal for its business-to-business (B2B) customers.
 
An interview with:
 
Kara Howard
Vice President, Global Merchandising
Vistaprint