Automotive magazines—including their ads, websites and articles—most often persuade car buyers in France to research new vehicle brands or models. Only TV commercials approach their effectiveness in driving awareness.
 
 
Automotive Magazines Have Biggest Influence on Car Purchases in France
 

Automotive magazines—including their ads, websites and articles—most often persuade car buyers in France to research new vehicle brands or models. Only TV commercials approach their effectiveness in driving awareness. Read Article

 
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Agenda Announced - eMarketer Attention! London 2016

Join us on June 7 for eMarketer's half-day event at The Brewery, London for an exciting agenda with speakers from Facebook, GE, Salesbrain and more! Prepare to think differently about capturing, keeping and maximizing consumer attention.

Register here.
Are Mobile Users Returning to Apps After Trying Them Out?
 

App marketers are focusing on engagement and retention, but are still faced with challenges, like getting users to engage with the app after they download it. According to research, less than a quarter of mobile app users worldwide will return to an app a day after first using it. Read Article

 
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eMarketer Attention! London 2016

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's first half-day event in the UK takes place June 7, 2016 at The Brewery in London.

Register here.
Using First-Party Data to Boost Targeting, Content Optimization and Attribution Across Multichannel Marketing Efforts
 
As the chief product officer at LiveRamp, now owned by Acxiom, Anneka Gupta is a primary decision-maker for all strategic and product enhancements made at the data onboarding services firm. She recently spoke with eMarketer about how marketers are activating their data for multichannel marketing today, and how such activation is proving critical for a variety of tactics including targeting, content optimization and measurement. Read Interview
 
An interview with:
 
Anneka Gupta
Chief Product Officer
LiveRamp
IoT Worldwide: Business Awareness and Investment Vary by Region
 

Internet of things (IoT) technologies are seeing increased adoption around the world, but awareness and rates of uptake vary by region. Company goals on a region-by-region basis also differ. This brief provides a comparison of businesses’ awareness of, investment in and adoption of IoT.

 
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What Motivates Consumers to Spend Less Time In-Store
 
Morgan McAlenney, executive vice president of Digitail at shopper marketing agency The Integer Group, talks about what makes shoppers change their habits and what that means for brands.
 
An interview with:
 
Morgan McAlenney
Executive Vice President, Digitail
The Integer Group