Shopping digitally in the UK is a common habit for the vast majority of the population. Digital grocery sales are growing, meanwhile, but put next to overall retail sales, the figures seem less than impressive.
 
 
Digital Grocery Shopping Grows in the UK, but Trails in Retail's Wake
 

Shopping digitally in the UK is a common habit for the vast majority of the population. Digital grocery sales are growing, meanwhile, but put next to overall retail sales, the figures seem less than impressive. Read Article

 
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eMarketer Webinar: Immersive Media

The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market, giving brands and publishers a powerful, new immersive medium for engaging audiences. Join us as we explore the current state of VR and AR technology and what it could mean for your business.

Register here.
Facebook News Feed Puts Friends, Family First
 

Facebook has announced your News Feed is about to get less newsy, and instead focus more on your friends and family. While many users do get news from Facebook, research suggests that it’s not a primary news source for many—and most agree that friends and family are its main reason for being. Read Article

 
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eMarketer Podcast: Multiscreening, Embedded Commerce

In episode 3 of "Behind the Numbers," eMarketer's new podcast, we dissect the new eMarketer estimates for time spent with media and for simultaneous media usage. In the second half we discuss "embedded commerce," or ecommerce that is enabled on social and other non-retail oriented platforms.

Listen now.
Nearly One-Third of the World Will Use Social Networks Regularly This Year
 

Approximately 2.34 billion people, or 32.0% of the global population and 68.3% of internet users, will access a social network regularly in 2016, up 9.2% from 2015. Greater access to the internet, particularly through mobile phones, will drive growth over the coming years. Read Article

 
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The New Display Ad Tech Stack: A Simple Guide to a Complex Topic
 

Buyers and sellers use a variety of tools to automate digital display advertising. This report details common elements of both buyer and seller ad tech stacks and offers an in-depth look at the mechanics behind programmatic advertising.

 
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CMO One-to-One: How GrubHub's Marketing Culture Balances Data with Agility
 
GrubHub CMO Barbara Martin Coppola spoke with eMarketer about how the brand balances data with agility.
 
An interview with:
 
Barbara Martin Coppola
CMO
GrubHub