Ad blocking is gaining ground in the UK—by the end of next year more than a quarter of internet users in the UK will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in the UK.
 
 

Ad Blocking Moves into the Mainstream in the UK
 

Ad blocking is gaining ground in the UK—by the end of next year more than a quarter of internet users in the UK will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in the UK. Read Article

 
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Agenda Announced - eMarketer Attention! London 2016

Join us on June 7 for eMarketer's half-day event at The Brewery, London for an exciting agenda with speakers from Facebook, GE, Salesbrain and more! Prepare to think differently about capturing, keeping and maximizing consumer attention.

Register here to get your early-bird tickets now.
Google Ad Revenue Growth to Drop to Single Digits This Year
 

Google’s worldwide ad revenues growth will drop to single-digit rates this year, eMarketer estimates, after years of faster increases. After a 15.0% climb in worldwide ad dollars last year, the internet giant—whose parent company, Alphabet, will report Q1 earnings this week—will see 9.0% growth this year to $57.80 billion in ad revenues. Read Article

 
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eMarketer Attention! London 2016 - Early-Bird Tickets On Sale Now

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's first half-day event in the UK takes place June 7, 2016 at The Brewery in London.

Register here for early-bird tickets.
Microsoft Ad Revenues Continue to Rebound
 

After a sharp drop in 2014, net ad revenues worldwide at Microsoft rebounded in 2015 with a rise of 20.8% and this year, eMarketer expects, will climb a further 15.0% to reach nearly $3 billion—still below 2013 revenue levels, and about in line with what the company took in from ads as long ago as 2012. Read Article

 
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Exclusive for eMarketer Customers
Social Media Sways Purchasing Decisions for US Millennials
 

Using Facebook, Instagram, Twitter, Pinterest and other social platforms to review and recommend new products has become an integral part of digital life for many US millennials, no matter their platform of choice. The strength of these word-of-mouth recommendations has led social media to become a focal point in how these young adults discover new products and make purchasing decisions. Read Brief

 
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Viewability Rates Should Factor in Ad Fraud
 
Marco Ricci, CEO of ad verification firm Adloox, speaks to eMarketer about ad viewability's relationship to brand safety and ad fraud. Read Interview
 
An interview with:
 
Marco Ricci
CEO, Adloox