About two in five internet users in France use a smartphone to go online, but only 9% of that group say they ever intentionally click on banner ads. The majority find them useless—or worse.
 
 

Mobile Banners Don't Impress Smartphone Users in France
 

About two in five internet users in France use a smartphone to go online, but only 9% of that group say they ever intentionally click on banner ads. The majority find them useless—or worse. Read Article

 
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Agenda Announced - eMarketer Attention! London 2016

Join us on June 7 for eMarketer's half-day event at The Brewery, London for an exciting agenda with speakers from Facebook, GE, Salesbrain and more! Prepare to think differently about capturing, keeping and maximizing consumer attention.

Register here to get your early-bird tickets now.
Digital Video Advertising Continues to Expand
 

The two core areas of digital video monetization, advertising and subscriptions, remain on aggressive growth trajectories. Revenue in the US is up across the board and forecasts call for continued increases. Read Article

 
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eMarketer Attention! London 2016 - Early-Bird Tickets On Sale Now

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's first half-day event in the UK takes place June 7, 2016 at The Brewery in London.

Register here for early-bird tickets.
Why College Students Prefer Mobile Payment Methods
 

College students use a variety of mobile payment methods, including PayPal and Apple Pay. According to December 2015 research, they use these methods because they are easy to set up and use. Read Article

 
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Exclusive for eMarketer Customers
The Weather Company: How It Adapts Data to Messaging
 
D.J. Reali, senior vice president of national advertising sales at The Weather Company, discusses the topic of applying data to ad creative. Read Interview
 
An interview with:
 
D.J. Reali
Senior Vice President, National Advertising Sales, The Weather Company
A Look at Instagram Usage Among US Teens
 

Social networking is a core activity of teens' mobile usage, and Instagram is one mobile social platform that has caught on with this group in a major way. Recent research shows that if a teenager in the US owns a smartphone or uses social networks, there's a high likelihood that he or she is on Instagram. Read Brief

 
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