The TV and video viewing landscape in the UK has changed dramatically in the past 10 years. But even as digital video consumption comes to the fore, certain ingrained habits continue to influence the shape of the market, with traditional TV playing a central role in ushering in digital video services.
 
 

How Traditional Viewing Habits Influence UK's Digital Video and TV Landscape
 

The TV and video viewing landscape in the UK has changed dramatically in the past 10 years. But even as digital video consumption comes to the fore, certain ingrained habits continue to influence the shape of the market, with traditional TV playing a central role in ushering in digital video services. Read Article

 
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Agenda Announced - eMarketer Attention! London 2016

Join us on June 7 for eMarketer's half-day event at The Brewery, London for an exciting agenda with speakers from Facebook, GE, Salesbrain and more! Prepare to think differently about capturing, keeping and maximizing consumer attention.

Register here to get your early-bird tickets now.
What's Topping Marketing Managers' 2016 Wish Lists?
 

Marketing technology is a key area of focus for marketing managers in 2016, according to research. As managers think about where to spend their budgets on such technology tools this year, business intelligence reporting, marketing automation and customer interaction products are likely to see more investment. Read Article

 
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eMarketer Attention! London 2016 - Early-Bird Tickets On Sale Now

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's first half-day event in the UK takes place June 7, 2016 at The Brewery in London.

Register here for early-bird tickets.
IoT Devices to Become Common Financial Transaction Methods
 

Internet of things (IoT) devices are garnering the attention of many marketers and consumers. While they may have different purposes, a December 2015 survey found that these devices may become common financial transaction methods, particularly wearables. Read Article

 
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Exclusive for eMarketer Customers
Viewable CPMs Could Become the de Facto Pricing Model of 2016
 
Pat McCarthy, senior vice president of marketing at independent ad technology company AppNexus, shares his predictions about viewability, fraud and ad blocking in 2016. Read Interview
 
An interview with:
 
Pat McCarthy
Senior Vice President, Marketing, AppNexus
Marketing in India: Smartphone Adoption Will Take Off as People Trade in Their Feature Phones
 

India remains a massive growth market for smartphones. This brief looks at the rate of smartphone adoption in the country, and explores some of the reasons its consumers are shifting to the devices. Read Brief

 
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