Strong demand for digital advertising will help to keep the UK’s advertising market in the black this year. Revenues at Facebook, Twitter and Google will all grow faster than the overall digital ad market.
 
 
UK Digital Ad Spend Will Continue Double-Digit Growth in 2016
 

Strong demand for digital advertising will help to keep the UK’s advertising market in the black this year. Revenues at Facebook, Twitter and Google will all grow faster than the overall digital ad market. Read Article

 
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eMarketer Personalization Roundup - Download Now

Most marketers are chasing personalization in some form, hoping to make messages more relevant and appealing to potential customers. Download eMarketer's complimentary Roundup to learn what types of personalization are most popular, what it's good for, and what challenges the industry is facing.

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Is Internet Time All About Apps?
 

eMarketer estimated earlier in September that more than 80% of smartphone internet time was spent with apps. A similar share of tablet time is spent the same way. Other research agrees: Time with mobile apps represents a huge chunk of digital media consumption. Read Article

 
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eMarketer Podcast: Finding and Activating Influencers

This episode of "Behind The Numbers" explores the nuances of influencer marketing in a discussion with Kate LaVail, social scientist and senior account supervisor at Research+Data Insights (RDI), and Tim Burke, the CEO of audience insights software provider Affinio.

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Email Continues to Get More Mobile
 

US email marketers are having increasing success with mobile devices compared to the desktop. According to August research, mobile devices were driving more email clicks, orders and revenues in Q2 2016 than a year earlier. Read Article

 
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One Key Difference Between Millennials and Boomers When It Comes to Financial Data
 

 
Download: Personalization Trends Roundup
 

Most marketers are chasing personalization in some form, hoping to make their messages more relevant and appealing to potential customers. Download eMarketer’s complimentary Roundup to learn what types of personalization are most popular, what it’s good for, and what challenges the industry is facing. Download Now